A leadership development resource
from the Institute for Leadership Excellence & Development Inc.
On the Horizon This Issue:
Why Social Networking Matters
Make this the year you start leveraging social networking.
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Card Corner: Thank You's
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Why Social Networking Matters
by Andy Kaufman
Estimated reading time: 3 minutes
When you hear the term "Social Networking" what's the first thing that comes to mind?
"For personal, not professional use."
I would have replied similarly earlier in my career. But experience in recent years has significantly changed the way I look at the topic.
I challenge you to
make this the year you will more actively leverage the power of social
networking to enhance your career and improve your ability to lead and
"What? Enhance my career? Lead? Deliver? I thought social networking was about getting a date!"
"Not-Working"A common theme across my executive coaching clients is related to networking. Often it comes down to the sense there's not enough time to network. "Nice idea but I'm too busy!"
But when I, as a coach, push back on this bias, here's what I find: It's not a time issue. Rather, it's a perception issue. We prioritize those things that we perceive will provide the best return for our attention.
Bottom-line: networking is often not perceived as sufficiently valuable to justify the investment of time.
If that's how you feel, this might surprise you: I agree, with this caveat. Networking, as done by most people, is a waste of time. If done at all, it's done haphazardly without intentionality.
It's All About Relationships
Here's the dirty little secret of business: It's all done on relationships.
You will get your next job because of who you know. A salesperson is more likely to get a meeting with a decision-maker if they can get an introduction from a trusted colleague. Your ability to get what you need for your project is often tied directly to the strength of your relationship with your boss, the project sponsor, and key stakeholders.
My simple definition of networking is "relationship building." If you are not actively, strategically building relationships, you are limiting your influence and success.
My Social Networking Strategy
Just as most companies waste their marketing dollars due to lack of a coherent strategy, most people squander the limited time they have for networking for the same reason.
Think of relationships as an investment. They have value. The best investment returns are based on a strategy.
My social networking strategy has four components to it:
Future newsletters will provide some insights for how to get the most out of a couple specific sites. My recommended next step for you right now is to put some time into thinking through the components of your networking strategy. Even a high-level strategy will help keep you stay focused.
Want to Learn More?
How about a free webinar to learn more?
On Thursday, January 29, 2009, at 11:00am Central, I will be sharing practical tips in a webcast: It's About Relationships: Strategies for Leveraging Social Networking. There is no charge for subscribers to Horizon Time.
Click here to register for this webcast. I look forward to meeting you!
Speaker, Author, Consultant
President, Institute for Leadership Excellence & Development Inc.
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This Month's Freebie
It's About Relationships: Strategies for Leveraging Social Networking
As a thank you for subscribing to our newsletter, here's this month's special offer.
Join me on Thursday, January 29, at 11:00am Central. I will be hosting a free webcast to help you learn more about social networking. Click here to register. I look forward to meeting you! Thank you for subscribing to Horizon Time!
This Month's Special Offer
Itís critical for aspiring leaders to learn how to negotiate conflict. Whether we like it or not, we can count on it: any time people are involved, and given enough time, there will be conflict.
Our popular keynote and workshop on conflict management is now available in an e-learning format. Between now and February 14, 2009 Horizon Time subscribers can get the learning for $50 USD less than the list price. Use a Coupon Code of ROCK-50OFF.
Click here to learn more and save money on our conflict management e-learning program! Thank you for subscribing to Horizon Time!
Thank You's in a Click
How cool would it be if you could send a Thank You card in a minute or less? Or a "Nice to Meet You" or "Happy Birthday!" cards in a couple clicks.
Send Out Cards makes it easy to do so. Recently they have rolled out an even easier to use card editor.
I will be personally providing a free walk through of the Send Out Cards system on Thursday, January 29, 2009 at 1:00pm Central. You'll see first hand out the system works. Plus, after the session you'll be able to send a card for free on me!
Click here to register! I look forward to meeting you!
Stay in Touch!
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