A leadership development resource

from the Institute for Leadership Excellence & Development Inc.

Volume VIII

Number 1

On the Horizon This Issue:

Why Social Networking Matters
Make this the year you start leveraging social networking.

Company Meeting Coming Up?
Let your meeting planner know about us! We can help your meeting be a great success!

This Issue's Freebie: It's About Relationships webcast
Join me for a webcast on social networking.

Special Offer: $50 USD off Conflict Management e-learning
Here's a great deal on practical teaching on conflict management.

Card Corner: Thank You's in a Click
Learn about this incredible relationship-building tool!

View Andy Kaufman's profile on LinkedIn

Join my list of friends on Facebook!



  [Networking]  [Meeting Planners]  [Freebie]  [Offer]  [Card Corner]  [The Institute Online] 


Why Social Networking Matters

by Andy Kaufman


Words: 745

Social networking strategyEstimated reading time: 3 minutes

When you hear the term "Social Networking" what's the first thing that comes to mind?

"For kids!"

"Time drain."

"For personal, not professional use."

I would have replied similarly earlier in my career. But experience in recent years has significantly changed the way I look at the topic.

"Enhance my career? Lead? Deliver? I thought social networking was about getting a date!"

I challenge you to make this the year you will more actively leverage the power of social networking to enhance your career and improve your ability to lead and deliver.

 "What? Enhance my career? Lead? Deliver? I thought social networking was about getting a date!"


A common theme across my executive coaching clients is related to networking. Often it comes down to the sense there's not enough time to network. "Nice idea but I'm too busy!"

But when I, as a coach, push back on this bias, here's what I find: It's not a time issue. Rather, it's a perception issue. We prioritize those things that we perceive will provide the best return for our attention.

Bottom-line: networking is often not perceived as sufficiently valuable to justify the investment of time.

If that's how you feel, this might surprise you: I agree, with this caveat. Networking, as done by most people, is a waste of time. If done at all, it's done haphazardly without intentionality.

It's All About Relationships

Here's the dirty little secret of business: It's all done on relationships.

You will get your next job because of who you know. A salesperson is more likely to get a meeting with a decision-maker if they can get an introduction from a trusted colleague. Your ability to get what you need for your project is often tied directly to the strength of your relationship with your boss, the project sponsor, and key stakeholders.

My simple definition of networking is "relationship building." If you are not actively, strategically building relationships, you are limiting your influence and success.

My Social Networking Strategy

Just as most companies waste their marketing dollars due to lack of a coherent strategy, most people squander the limited time they have for networking for the same reason.

Think of relationships as an investment. They have value. The best investment returns are based on a strategy.

My social networking strategy has four components to it:

  • Stay in touch with minimal time commitment. I love being actively involved in the lives of my family. Add a busy work schedule that often requires traveling and I'm short on the same thing you are: time. There are many people I would love to reach out to and find out how they're doing but I will not have or take the time to call them. I use Facebook, Twitter, and Send Out Cards as the technologies of choice for this component.

  • Add value to others by connecting people. This last year I was introduced to a gentleman in Ghana who wants to build a schoolhouse but needed advice. I connected him with a family member who is an engineer with experience in Africa. I'm confident a school will be built there some day because of these two connecting. Whether it's helping someone build a school, find a job, or get an answer, social networking can be a technology that facilitates connecting people. LinkedIn is my tool of choice for this.

  • Build my business by building relationships. After a keynote or workshop, how can I maintain contact with participants for potential business in the future? What if there was a way to enhance my credibility through comments and recommendations by customers and colleagues? Marketing is all about awareness and there are ways to increase awareness about what we do through social networking. Facebook, Twitter, Professional Project Manager Networking Group, and LinkedIn provide opportunities for this strategy.

  • Learn by experimenting. Though individual tools may increase or decrease in popularity, social networking is here to stay. By experimenting with the technology now you have the opportunity to understand the models, learn ways to leverage the tools, and develop your own personal strategy.

Taking Action

Future newsletters will provide some insights for how to get the most out of a couple specific sites. My recommended next step for you right now is to put some time into thinking through the components of your networking strategy. Even a high-level strategy will help keep you stay focused.

Also, if you haven't joined LinkedIn and Facebook, I encourage you to do so now. You can join my networks by using the links below:

View Andy Kaufman's profile on LinkedIn  Join my list of friends on Facebook!

Want to Learn More?

How about a free webinar to learn more?

On Thursday, January 29, 2009, at 11:00am Central, I will be sharing practical tips in a webcast: It's About Relationships: Strategies for Leveraging Social Networking. There is no charge for subscribers to Horizon Time.

Click here to register for this webcast. I look forward to meeting you!

elearning (e-learning) to help you manage conflict from keynote speaker Andy Kaufman

keynote speaker Andy Kaufman

Andy Kaufman

Speaker, Author, Consultant

President, Institute for Leadership Excellence & Development Inc.

 Return to top


Bring Andy in For Your Upcoming Company Meeting

Do you have an upcoming company meeting, retreat, or conference? Whether you go offsite or stay in-house, the Institute has keynotes that can help you make your event a great success!

Here are some helpful links:

  • Click here to view some sample clipsMeeting Planner resources. Let the person organizing your meeting know about this link. We are very meeting planner friendly, and can help them organize a great session!

  • Sample videos. Wonder what it would be like to bring Andy in for your group? Check out our sample videos including the recently published clips from his keynote "Lipstick on a Pig."

We work with business professionals around the world who are struggling with how to deliver projects and lead teams. We help you get focused, take action, and achieve stellar results.

From keynotes & workshops delivered at your company to one-on-one coaching for project managers and sponsors, contact the Institute today for details on how we can help you and your organization deliver.

 Return to top


This Month's Freebie


It's About Relationships: Strategies for Leveraging Social Networking

As a thank you for subscribing to our newsletter, here's this month's special offer.

Join me on Thursday, January 29, at 11:00am Central. I will be hosting a free webcast to help you learn more about social networking. Click here to register. I look forward to meeting you! Thank you for subscribing to Horizon Time!

 Return to top


This Month's Special Offer


Our popular workshop on conflict management, available now online or on CD

Itís critical for aspiring leaders to learn how to negotiate conflict. Whether we like it or not, we can count on it: any time people are involved, and given enough time, there will be conflict.

Our popular keynote and workshop on conflict management is now available in an e-learning format. Between now and February 14, 2009 Horizon Time subscribers can get the learning for $50 USD less than the list price. Use a Coupon Code of ROCK-50OFF.

Click here to learn more and save money on our conflict management e-learning program! Thank you for subscribing to Horizon Time!

 Return to top


Card Corner:

Thank You's in a Click

Send Out Cards by Andy KaufmanHow cool would it be if you could send a Thank You card in a minute or less? Or a "Nice to Meet You" or "Happy Birthday!" cards in a couple clicks.

Send Out Cards makes it easy to do so. Recently they have rolled out an even easier to use card editor.

I will be personally providing a free walk through of the Send Out Cards system on Thursday, January  29, 2009 at 1:00pm Central. You'll see first hand out the system works. Plus, after the session you'll be able to send a card for free on me!

Click here to register! I look forward to meeting you!

 Return to top





Stay in Touch!

Horizon Time is written by Andy Kaufman and is available via e-mail or on the Web for all who register.  You are invited to forward this to anyone interested in growing their leadership skills!


If you have any difficulty with the hyperlinks in this newsletter, you can view it online at:



You can access past issues of Horizon Time by visiting www.i-leadonline.com/NewsletterIndex.asp.


If this was forwarded to you by a colleague and you would like to automatically receive issue, click here


For more information on Andy Kaufman and the Institute for Leadership Excellence & Development Inc., please visit our web site.


Join me on Facebook and LinkedIn:

Facebook: http://www.facebook.com/people/andy_kaufman/557513545

Linked In: http://www.linkedin.com/in/buildleaders


You can contact Andy by phone toll-free at (866) 88 I-LEAD (866-884-5323), or by e-mail at andy@i-leadonline.com.

Editors and Newsletter Writers!  Would you like to use some of the material from this newsletter in your newspaper, magazine, newsletter?  You may by including the following credit line:

"This article is used by permission from Andy Kaufman's newsletter 'Horizon Time' available at www.i-leadonline.com."   Please call or send an e-mail to let us know you used the article.

This information cannot be used for resale in any manner.

Horizon Time contains hyperlinks to web sites operated by persons other than the Institute for Leadership Excellence & Development Inc. (I LEAD). Such hyperlinks are provided for your reference and convenience only, and I LEAD is not responsible for the content or operation of such web sites. A hyperlink from Horizon Time to another web site does not imply or mean that I LEAD endorses the content on that web site or the operator or operations of that site. You are solely responsible for determining the extent to which you may use any content at any other web sites to which you might link from Horizon Time.

Copyright © 2001-2010, Institute for Leadership Excellence & Development Inc.